Who we are

CREOpoint is a tech pioneer at the intersection of trust, social networking platforms and AI, with patented intelligence technology that extends to contain the spread of disinformation.

We are open to strategic partnerships where like-minded decision makers can work quickly to realize the full potential of the company's inventions at scale.

Bringing human-rights values from France, tech savviness from Estonia and Silicon Valley confidence from the U.S., CREOpoint was founded and funded by lifelong friends, all executives from technology, accounting, media, law, real estate and psychology.

  • - Advisors from 10 Countries
  • - 3 Solutions Developed
  • - 10+ millions media sources ranked and mined
  • - 1 Patent Granted (Filtering Intelligence)
  • - 1 Pending Patent (Containing Disinformation)
  • - 10 Years in Business
  • - $0 VC Funding Raised
  • - 100 % Remote


CREO: "I believe/trust so" (in Spanish based on the Latin "I create/choose")
point: "Get to the point quickly" (no redundant articles, fake news or irrelevant ads)


For over a decade, large and small leading organizations have trusted us:

Core Team of Co-Inventors

JC Goldenstein
Founder and CEO
Entrepreneur with 25 years experience in engineering, product and management for Fortune 500, large consulting firms and startups. Last 10 years focused on leadership in social media/noise filtering. Early student of trust, reliability and integrity as an Aerospace Engineer at United Technologies in Southern CA, improving engine performance and cutting noise. After stints in Paris, Brussels and New York founding and growing Ernst & Young consulting, and other data-related initiatives, JC founded CREOpoint with an early focus on trust in social media during the Lehman crisis.
M.Sc. Aerospace Systems Engineering and M.B.A.
Ed Finn
One of the founders of CREOpoint and acting COO; at Schiff Hardin & Waite, Ed focused his practice on complex litigation and regulatory matters. In 1999, Ed left Schiff Hardin to join NAI Global, the leading commercial real estate network, where he was employed for fifteen years as corporate secretary, General Counsel and Chief Operating Officer, until after the sale of the Company.
University of Chicago, J.D. Northwestern University School of Law
James Searing
Former Sr. Partner in charge of New Services, Strategy and International Business Services for Ernst & Young
Temple University Environmental Studies. Seton Hall University BS, Accounting, Business
Janno Järv
VP System Architecture & Development
16 years experience in web development. At age of 17 he built the first WAP based mobile communication server WAPNET. Led a cross border team of 5 CREOpoint software developers & testers. Previous work for diversified Scandinavian brands like UPR Global (mobile phone recycling), Ivo Nikkolo (fashion brand), and Via-sat (global provider of satellite broadband and wireless services). Previously worked closely also in Tartu with Kaimar Koemets. Led a cross border team of half a dozen entrepreneurial CREOpoint software developers & testers with a track record in Ukraine, Russia and France.
Strong programming skills: .NET, VB.NET, MongoDB, SQL, jQuery mobile, HTML5, CSS3, C#, AWS.
Bachelors Mainor Business School.
Tartu, Estonia.
Kaimar Koemets
VP Channel and Digital Development
13 years of experience in developing and managing various IT, research and digital marketing projects. 3 years of unique experience executing on the curation and development of hundreds of custom CREOpoint channels and solutions. At age of 19 he founded Oikos, the most visited environmental related website in his country.
M.Sc. Estonian University of Sciences
Tartu, Estonia.
Hatem Hamza
VP Data Science
15 years experience as a Data Scientist across key industries including telecom, search and social media. Dr. Hamza masters technologies such as Python, Hadoop, Spark, Databases (Sql, NoSql), ElasticSearch, Machine Learning (classification, clustering), and Natural Language Processing. His expertise is being leveraged to enhance CREOpoint system for automatic insights extraction from structured and unstructured data. Successfully lead several Big Data and Data Science projects. His experience ranges from algorithm design and implementation, to Data Engineering using different Big Data stacks to Software engineering and coding. After Itesoft with CREOpoint advisor and former Dassault Systemes executive Jean-Luc Berry, Hatem lead a team of 9 engineers in Sophia Antipolis at the French Telco Orange. He then moved to Switzerland as a consultant to Nestlé and now Radio Télévision Suisse (designing the recommendations and analytics stack for a new streaming platform).
Ph. D. in Computer Science from the University of Nancy, France

Supported by an Advisory Board with years of experience working for leaders across industry sectors and key countries

Including Airbus, Alcan, Alphaserve Technologies, Apple, BNP Paribas, Boeing, Burson Marsteller, Dassault Systemes, Francis Lefevre, General Foods, Kodak, The European Union, The Financial Times, The United Nations, Hearst, Intelia OÜ, Kurzweil Applied Intelligence, McKinsey & Company, Melcion, NAI Global, Nielsen, Office Depot, Orange, Replace Group, Schroders, United Technologies, U.S. News & World Report, W.P. Carey and WPP Kantar.

Alberto Haddad
Venture capital and real estate Investor
After a career in strategy consulting at McKinsey, Alberto became an investor from his Boston basis, as well as in selected emerging markets. He previously was a senior executive in several multinational companies including IBM, Olivetti and Eastman Kodak. Alberto sits on several boards of directors and advisory boards. He is also a Senior Advisor of d.i.i, a German real estate investment platform managing more than €2bn.
A graduate from Sciences-Po Paris (EcoFi), Alberto also holds a Master of Science (MBA) from MIT and a Bachelor of Arts in Economics from the American University of Beirut.
Bertrand Petit
Senior business transformation executive
Founder and President of Innocherche, a French-based global business innovation network that helps companies anticipate and prepare for disruptive trends and technologies with innovative solutions. Focus on Mobility, Smartcity, AI, Blockchain, Cyber-security and Innovation Management. Deploys a team of seasoned executives who first identify novel concepts and emerging business models, then work to develop potential applications for clients. He is also the organizer of TEDx in Issy outside of Paris.
Former CIO at Alstom Transport and Rexel USA, one of the world’s leading suppliers of electrical equipment. Prior executive leadership includes a 13-year history at Atofina, one of Europe’s leading chemical companies, where he held the position of Group President for fine chemicals. 2 yr in a start-up as COO of Elemica in Frankfurt.
Masters Degree in Chemical R&D from ESPCI Paris
Carina Levintoff
Golden Seeds Angel Investor Group Managing Director (New York)
Former Managing Partner Francis Lefevre Mergers & Acquisitions Worldwide
MSc. Universite Libre de Bruxelles - Law School
David Luttway
President and Chief Financial Officer at PITCO Foods, Inc.
After becoming involved in the sale of a Sanofi subsidiary, David got a taste of finance, and, in 1993 joined BNP Paribas and then later the US arm of British investment bank Schroders, quickly becoming an expert at providing financing and advisory services to private equity funds. In 2001, David and a former classmate founded Cadigan Investment Partners ("Cadigan"), a private equity firm, which invested in middle market companies with a focus on distribution and retail. In 2004, he acquired PITCO Foods, a leading B2B food distribution company based in California he is now running. David is also a New York real estate investor in New York and he serves as Chief Operating Officer at Holliswood Development LLC.
Harvard Business School (Master of Business Administration) Ecole Nationale des Ponts et Chaussées Master of Science (MS Industrial Engineering)
David Sorblum
President DHS & Co CPAs
Dave helps set the overall direction for the development of DHS clients’ financial strategies. He is responsible for the planning of budgets for operations, marketing, human resources, distribution, licensing and financing options. Dave draws on the combined resources of clients and outside product and service providers to drive businesses like CREOpoint to their next level of growth.
City University of New York-Herbert H. Lehman College Bachelor of Science (BS) Accounting and Economics
Jean-Christophe Ordonneau
Senior Partner Melcion, Chassagne & Cie
Started advising Entrepreneurs at the end of the 80's
Master of Science (M.S). in corporate finance. ESLSCA business school (Paris, France BS California Institute of International Business San Francisco.
Jean-Luc Berry
VP Global R&D at MYCOM International
One of the top Software Executives in Europe/France. Early employee at Dassault Systems and former Head of Development
Sup'Aero MSc. System Engineering. Université de Sherbrooke Canadian MSc.
Jean-Paul Imbert
President at JPI Partners
Now helps develop businesses in Europe and AsiaPac. Former President USA at Alcan Packaging Beauty
Jeffrey Finn
Partner The Pavonis Group, CEO RealNex
Former CEO NAI Global the leading commercial real estate managed network ($50 Billion in transactions)
Boston University School of Management BS BA
Laurent Lehmann
Founder LL Consulting. Former CMO and Board Member, CBRE France. Founder International Art Development Association.
Université de Bordeaux. Master's Degree Law.
Michael Dunnam
Former chair of the Electronic and Computer Law Committee of the American Intellectual Property Law Association. Patent Attorney at Schwegman Lundberg & Woessner
Patent examiner, a patent agent, and a patent attorney since graduation from Brown University with an electrical engineering degree in 1984. Former partner with Woodcock Washburn LLP from 1998 until the firm merged into Baker Hostetler in 2014. Left in 2017 to join the IP boutique, Schwegman Lundberg & Woessner. Adjunct Professor of Law, Detkin Intellectual Property and Technology University of Pennsylvania Law School.
The George Washington University Law School JD Intellectual Property Law. Brown University BS Electrical Engineering.
Michael Evans
Managing Director and CFO Newport LLC. Former global head of Real Estate Practice Ernst & Young
As a partner with Ernst & Young, Mike developed, led and drove significant growth in a number of practices. He created, grew and led, as Global Director, the firm’s Real Estate and Construction Industry practice from 1988 to 1998, managing 2,500 professionals and personally serving many of the largest international real estate organizations in the U.S. and around the world. Mike then served as the firm’s Director of Strategic Investments, managing E&Y’s investments in 40 small and emerging growth companies. He was also a senior partner for Quality and Risk Management with responsibility for internal risk management in 30 countries. Mike’s experience with middle market entrepreneurs includes advising many small-medium clients in Silicon Valley on tax strategy and planning. Earlier in his career he was in investment banking and corporate law. He has also served as a project and country manager for projects funded by the Bill and Melinda Gates Foundation.
Michel Murino
CEO, Europe at Kantar Health, a WPP company
Kantar Health is a global strategic consulting and marketing insight organization with offices and staff in over 70 countries supporting the pharmaceutical and biotech industry in commercial planning, corporate development, marketing planning and effectiveness, market research and strategic planning / decision support at the brand and corporate level.
Former Marketing Director Wyeth Pharmaceuticals. Fomer Eurobrand Manager Novartis. Former Product Manager Ciba-Geigy.
Medical Doctor and MBA.
Patrick L. Brennan
Senior global media executive with a rich array of management experience and leadership skills across digital, print, events, licensing, revenue generation, business development, business turnaround and most especially discovering and exploiting new revenue generating opportunities. Work spanned the US, Asia, Latin America and Europe at the forefront of developments that have shaped today’s media world including leading FT.com in the US during its formative years pushing for a paid model that was eventually adopted and now underpins the success of the FT’s transition away from a dependence on print advertising and print readership. Also led the Nielsen B2B Real Estate and Design Group as group publisher, driving profitable events businesses ranging from intimate executive summits to large conferences and full scale trade shows.
Harvard Business School PMD, Management, Finance
Paul Danks
Newmark Knight Frank Global Management Board, EMD, EMEA. Former Managing Director-Europe for NAI Global
Paul has over 30 years experience of advising international corporate clients with particular emphasis on developing strategies to minimize costs and maximize value
BSc Est.Man, Land Management. The University of Reading
Reggie Winssinger
Board Member, W. P. Carey; Chairman of RW Partners, LLC
University of California, Berkeley Masters, Appraisal and Survey/Real Estate
Sara Chesters
Customer Support
Former VP Customer Relations for Office Depot International
Masters Pepperdine University
Sylvain Ardiet
Founding Member - Chief Architect and Managing Director - Global Digital Operations at Alphaserve Technologies
20 years of experience in entrepreneurship and technology; specifically in the areas of advisory, operational oversight, management and institutional class architecture designs. Alphaserve Technologies assists businesses by "Unlocking the alpha within their technology operations". We advise, deploy and manage optimal and efficient information technology models to lower our clients’ operational costs. Our "IT-as-a-service" scientific methodology is designed to easily and efficiently scale to meet the needs of any size organization and deliver a clear path to profit HEC Montréal Marketing & Information Systems
Valérie Gautier
Former Dir. Digital Marketing & Communications GE Healthcare. Former Dir Corp Com Lafarge

JC Goldenstein interviewed on the floor of
the New York Stock Exchange during Facebook IPO in 2012